One way to stay in touch with your customers (and prospects) is by sending them a regular newsletter. If it’s good, they’ll look forward to it every month (or week!). This is an easy and inexpensive way to stay ‘top of mind’ with your subscribers.
Here are some ideas for content to publish:
- Informative, educational “How to…” articles
- Reviews of new products
- Comparisons between similar products
- Interviews with industry experts
- Case studies (preferably involving your own customers)
- Q&A – ask for, and then answer, customer questions
- “Best of the Web” – publish links to great sites, resources, videos and articles
With an autoresponder sysem, you can ‘preload’ your newsletters months in advance, as long as you publish ‘evergreen’ content. You can send out a broadcast email when you want to announce something – a sale, a new arrival, a subscribers-only special.
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Im a big fan of sending out a regular Ezine to my members. But i do believe that it depends on the type of list that you have.
I have a list just for Blogging were i inform them about new posts and this one is often a very simple email.
However my main ezine list involves giving them relevant up to date information on a range of subjects just like whgat you have listed.
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