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January 16, 2009

The price is the story

The $64,000 turntable from Angelis Labor

The $64,000 turntable from Angelis Labor

Seeing CNN’s report on “The best turntable $64,000 can buy?” made me think of Seth Godin’s recent book, All Marketers Are Liars – The Power of Telling Authentic Stories In A Low-Trust World.

Seth points out that most consumers these days are motivated by irrational wants rather than objective needs. Presenting factual information about a product is no longer effective.

What works is to tell a great story about your product – and what could be a greater story than the most expensive turntable in the world?

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1 Response for “The price is the story”

  1. Posts about Internet Marketing Experts as of January 16, 2009 | The Lessnau Lounge says:
    January 16, 2009 at 3:39 pm

    [...] Godin post: Licensing, affiliates, franchises, partnerships, traffic exchanges, joint ventures The price is the story – idealmedia.co.za 01/16/2009 [ The $64,000 turntable from Angelis Labor] The $64,000 turntable [...]