How many SEO consultants does it take to change a light bulb? Two. One to change the light bulb and another to explain that there are over 100 factors that go into determining the state of the light bulb and it could take 3 to 6 months to know for sure that the light bulb [...]
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How To Rank In Google
Getting your website to rank in Google is not as difficult as you may have been told. There are thousands of articles about search engine optimization on the Internet, 99.9% of which are complete rubbish. The first step in the process is ensuring that your site is indexed – that is, included in Google’s index [...]
Using Google Maps for Your Business
Google Maps has developed to the point where it could be quite useful for your business. Here’s a map I put together as an example. This map shows the locations of most of the Outdoor Warehouse stores in Johannesburg: View Larger Map It took me about 10 minutes. Click on any of the markers and [...]
Stop Wasting Time
Anyone who’s read The 4-Hour Workweek by Tim Ferriss will know that one of the keys to recovering some of your precious time is outsourcing. Tim gives examples of how he and other people have outsourced all kinds of tasks to Virtual Assistants in India or the Phillipines. Getting visitors to your website is an [...]
Follow-Up System Demo Site
If you look at the menu bar at the top of the screen, you’ll see there’s a link to my demo site. On the home page of the demo site, you can sign up for a short (3 messages) email series which shows you how an Automated Follow-up System works. There’s a demo of a [...]
My Apologies If I Ruined Your Day
My apologies to everyone who received a bunch of blog notifications from me earlier today. My blog notification service, which sends a short notification email every time a new blog post is made, is automated by means of AWeber’s Blog Broadcast feature. AWeber monitors the RSS feed from my blog, and whenever it detects a [...]
Johannesburg Hardware report back
I had to go out for three hours, but in that time my previous post reached position 8 on the first page of Google. You’ll also see a link to the same post from Digg.com, listed at #2. There’s no guarantee that the post will stay on the front page, but there’s also no reason [...]
Johannesburg Hardware
If you’ve been wondering about the value of having a blog for your business, you should find this interesting. There are 170 Google searches a month for the search term ‘johannesburg hardware’. In other words, around 6 people are typing the search phrase ‘johannesburg hardware’ into Google every day. Not one hardware store’s website appears [...]
The price is the story
Seeing CNN’s report on “The best turntable $64,000 can buy?” made me think of Seth Godin’s recent book, All Marketers Are Liars – The Power of Telling Authentic Stories In A Low-Trust World. Seth points out that most consumers these days are motivated by irrational wants rather than objective needs. Presenting factual information about a [...]
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