Many businesses steer away from social media in the workplace; but they are missing out on a golden opportunity to spread the word about their product and their business. Social media can connect your goods and services with the people who need them most. Facebook Pages (also called Fan Pages or Business Pages), for example, connect you not only with your customers but with all their friends and contacts as well, and then with their contacts’ contacts. Facebook has more than a billion users Read more [...]

Doing business in today’s market, where wireless subscriptions are on the rise (254% in the past decade), requires actively adjusting your marketing efforts where they matter most. With the tally of active mobile devices out-numbering the people using them, businesses that don’t offer mobile-friendly websites are losing customers to those that do cater to their mobile users. Mobile options are critical to attracting a huge chunk of web traffic and keeping visitors on your page. In Read more [...]

Blog is short for "web log". Just as a ship’s captain keeps a log of the daily activities and events aboard their vessel, a blog can keep your customers, employees and others up-to-date with your business activities. A blog gives you the opportunity to draft fresh, unique content and make the most of search engine optimization. Daily or weekly posts need not be lengthy, but they should be bright, positive and informative. Sprinkle your posts with keywords that will draw people to your entries. Blogging Read more [...]

  Not Building and Managing Online Reviews   What are your customers saying about your business online?   A recent online study found that 62% of respondents read reviews online before buying a product or using a service.   The numbers speak for themselves. Up-to-date information and positive reviews are extremely important for the success of your business.   Review sites take up a huge portion of the total websites on the Internet. Everything from the latest phones Read more [...]

    Not Making the Most of Your Contact List In today’s market, many business owners are scrambling for sales to keep their doors open. Building a list of people who buy from you, who access your website, or who call you for information is a good way to do that.   Building a list allows you to easily reach an audience that is already aware of your establishment. Just having the list, however, is not enough. Properly following up with the list is where the money comes Read more [...]

  In today’s economy, business owners need to be smarter than ever when it comes to generating new customers, holding onto existing customers, maintaining cash flow and more importantly, generating profits.   Many local businesses are struggling to keep their doors open today, even if their business is booming. So why is the average local business struggling so hard to find profits? It’s simply because they have too many profit leaks in their business.   Just to clarify, Read more [...]