Not Staying On Top of What People Say About You Online We’ve already established the importance of getting online reviews from your satisfied customers. Now, let’s talk about those “unhappy” customers a little bit. If someone is unhappy with your product or service, they won’t hesitate to go online to let the world know. [...]
Business Profit Leaks – #2: Not Building and Managing Online Reviews
Not Building and Managing Online Reviews What are your customers saying about your business online? A recent online study found that 62% of respondents read reviews online before buying a product or using a service. The numbers speak for themselves. Up-to-date information and positive reviews are extremely important for the success [...]
Business Profit Leaks – #1: Not Making the Most of Your Contact List
Not Making the Most of Your Contact List In today’s market, many business owners are scrambling for sales to keep their doors open. Building a list of people who buy from you, who access your website, or who call you for information is a good way to do that. Building a list [...]
Business Profit Leaks – 8 Potential Profit Leaks You Should Know About
In today’s economy, business owners need to be smarter than ever when it comes to generating new customers, holding onto existing customers, maintaining cash flow and more importantly, generating profits. Many local businesses are struggling to keep their doors open today, even if their business is booming. So why is the average local [...]
Small Business Online Marketing Strategy – Part 4: Facebook and Google+ Pages
Facebook Pages Facebook Pages (also called Fan Pages or Business Pages) came out a few years ago and they are still a hot opportunity for businesses. Here’s why Facebook Pages are so important: Facebook has over 800,000,000 users, and it's still growing strong! In other words there are plenty of opportunities for you [...]
Using the Power Of Online Reviews To Market Your Business
The Internet is a bit of a jungle, really. Anyone can write stuff about your business and post it on Facebook or Twitter, or on any of thousands of other free websites. They can leave reviews – good or bad – on sites like HelloPeter.com or Yowzit.com, or on your Google Place page. Nearly 70% [...]
Small Business Online Marketing Strategy – Part 3: YouTube Traffic
YouTube is owned by Google, and it's the second-biggest search engine on the Internet, after Google itself. Some of the statistics quoted by YouTube are staggering: More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days [...]
Small Business Online Marketing Strategy – Part 2: Getting Qualified Visitors
Getting Qualified Visitors Once you’ve properly researched your market and have a deep understanding of your ideal customers, the next step is to get visitors to your website. Getting targeted visitors to your website is paramount to making money with the Internet. If you don’t have any visitors then you won’t make any sales through [...]
Small Business Online Marketing Strategy – Part 1: Market Research
Introduction This series of posts is a brief overview of how to grow your business and increase profits by using the Internet effectively. By the time you finish reading these posts, you should have a clearer understanding of how to begin marketing your business on the Internet. I’m not trying to turn you into an [...]
Sales Leads – Where To Get Them and How To Treat Them
Qualified sales leads are the life blood of many businesses. It's the marketing department's job to keep the sales funnel topped up with qualified prospects, nurturing them until they're ready to buy. At this point they are handed over to the sales team. Where does one find qualified sales leads? All the traditional outbound marketing [...]
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