In January 2009 I posted about the value of blogging for businesses using the keyword phrase "johannesburg hardware" as an example. I posted a follow-up a few hours later, at which point my first post had reached position 8 on Google for "johannesburg hardware." I didn't think to add a screen shot! Two and a [...]
Lead Generation – How To Get More Targeted Leads For Your Business
Lead generation is the process of finding people, usually online, who are interested in your product or service and getting them to take some kind of action. This usually involves entering their contact details on a form, in exchange for an incentive of some kind. Finding people There are a vast number of different ways [...]
Customer Service Training in Johannesburg
If you have a retail or service business with employees who deal with customers or clients, you undoubtedly already have a training plan in place to ensure that your staff are able to provide the kind of customer service you would like. If you aren’t training your staff – and that includes anyone who may [...]
Google Places Citations in South Africa
The ranking of business listings in the Google Places and Google Maps results is partly determined by the number and quality of citations and reviews for the business. Citations are rather like backlinks, but include the business’ Name, Address and Phone number – the so-called ‘NAP’ information. Any business directory which includes these three pieces [...]
Is Your Website Profitable?
How profitable is your website? How many leads does it generate every month? Do you follow up with your website visitors? The IdealMedia Online Profitability Checklist was developed to help you find areas where you can improve your website’s profitability. You can download the checklist – for free -? by clicking on the link below. [...]
Video Marketing in Johannesburg
Massive increases in the availability of Internet bandwidth, along with realistic pricing, have made video one of the most popular forms of content online – at least for anyone in a first-world country. Here in Johannesburg, we still struggle with high prices and slow speeds. But things are steadily getting better. I look forward to [...]
Local Search For South African Businesses
Local search marketing, or local search engine optimization, is simply the process of getting your business found when people in your local area are searching for your product or service. It's a little different from traditional search engine optimization, because Google, in particular, has some built-in local search features which can make it much easier [...]
Top Search Engine Optimization Tips
Here are 4 of the top search engine optimization techniques used by SEO experts to get their clients’ websites onto the first pages of the search engine results. The tips I discuss in this post are on-page techniques – in other words, they are under your control. If your keyword phrase doesn’t appear on a [...]
Free Website Consultation
Are you making sales through your website? Many business owners I’ve spoken to are disappointed by the performance of their company website. It may look terrific, but they don’t get as many visitors as they would like, or the visitors they get are not phoning or contacting them. To help you understand why your website [...]
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