Brand Merchandising

Are you a supplier to retail stores?

You could be losing money because

  • Your product isn’t being displayed properly
  • The retail staff don’t know the product (Features, Advantages, Benefits)
  • You’re getting too many repairs and returns
  • There’s no relationship between you and the sales person
  • Your expensive marketing materials are being ignored
  • Retailers don’t have the right range or sizes in stock
  • Retailers are not handling repairs and returns promptly, resulting in a negative experience for the end user
  • Retailers merchandising department is too slow in reacting to market needs
  • Opened and shop-soiled products in stock, resulting in poor sales
  • Inaccurate sales, repairs and customer complaint feedback

IdealMedia offers unique field representation services tailored to your needs.

Brand Merchandising Service

  • We will visit the retail stores you select on an agreed schedule
  • We provide independent feedback and help correct problems
  • We check opened packaging and shop-soiled products
  • We check display prominence and take photos for reference
  • We check stock levels
  • Size curves
  • Product placement
  • Damaged products
  • We check that prices are displayed
  • We provide suggestions on product display to department heads/store managers
  • We make sure marketing tools are being used
  • We find out what promotions retailers are doing and provide feedback

Benefits

  • We let you know what’s going on in stores
  • We find out what the problems are and send you suggestions on how to correct them
  • Accurate feedback to your sales team produces more sales
  • Reduce lost sales because retailers are not displaying your product correctly
  • Everything we do is geared towards making more sales
  • We will help you target your stock levels to the demographics of the store
  • Giving your sales team the information they need to deal with buyers

The Brand Merchandising Service is based on non-exclusive representation. This means that we may perform the same services for more than one supplier to a retailer, provided that the suppliers are not direct competitors.

Brand training

  • Visiting stores by agreement with retailers
  • Providing training on your product range to staff and management
  • Providing feedback on training

Benefits

  • Providing the retailer’s staff with the essential tools to increase sales
  • Exclusive representation for your brand
  • Dedicated rep for your brand
  • We manage our reps on your behalf
  • Includes merchandising and training
  • Dealing with issues, suggestions, repairs
  • Repairs and returns
  • Inspecting goods which need to be returned to supplier
  • Approval of credit notes based on your specifications
  • Passing on of customer feedback
  • In-store promotions at a store of your choice on one Saturday per month

If you would like us to contact you, please fill in the form below:

[si-contact-form form='1']

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