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Using the Power Of Online Reviews To Market Your Business

by on January 9, 2012 in Marketing

The Internet is a bit of a jungle, really. Anyone can write stuff about your business and post it on Facebook or Twitter, or on any of thousands of other free websites. They can leave reviews – good or bad – on sites like HelloPeter.com or Yowzit.com, or on your Google Place page. Nearly 70% [...]

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Top Business Networking Groups

by on March 30, 2011 in Marketing

Business networking groups and online forums can be an effective way to get your marketing message out to other small business owners. In South Africa, there are a number of groups which meet regularly. All of the groups have some form of online presence. They generally require you to create a user profile so that [...]

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The price is the story

by on January 16, 2009 in Marketing

Seeing CNN’s report on “The best turntable $64,000 can buy?” made me think of Seth Godin’s recent book, All Marketers Are Liars – The Power of Telling Authentic Stories In A Low-Trust World. Seth points out that most consumers these days are motivated by irrational wants rather than objective needs. Presenting factual information about a [...]

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