The ranking of business listings in the Google Places and Google Maps results is partly determined by the number and quality of citations and reviews for the business. Citations are rather like backlinks, but include the business’ Name, Address and Phone number – the so-called ‘NAP’ information. Any business directory which includes these three pieces [...]
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Local Search For South African Businesses
Local search marketing, or local search engine optimization, is simply the process of getting your business found when people in your local area are searching for your product or service. It's a little different from traditional search engine optimization, because Google, in particular, has some built-in local search features which can make it much easier [...]
Using Google Maps for Your Business
Google Maps has developed to the point where it could be quite useful for your business. Here’s a map I put together as an example. This map shows the locations of most of the Outdoor Warehouse stores in Johannesburg: View Larger Map It took me about 10 minutes. Click on any of the markers and [...]
Stop Wasting Time
Anyone who’s read The 4-Hour Workweek by Tim Ferriss will know that one of the keys to recovering some of your precious time is outsourcing. Tim gives examples of how he and other people have outsourced all kinds of tasks to Virtual Assistants in India or the Phillipines. Getting visitors to your website is an [...]
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