Web Design Mistakes: Splash Pages
What’s the first thing you see when you go to Amazon.com? Is it… a splash page? (You know what a splash page is. It’s a web page that appears before you get to the real home page of a website. It’s usually accompanied by a link like: “Click here to skip the intro”.) Some splash [...]
» Read MoreWebsite Building Blocks
There are a number of ways to build a website. You can enter HTML code directly into a text editor like NotePad, then upload the files to your web server. Many people prefer to do it this way, because they retain the most control over their site. Of course, you need to be very familiar [...]
» Read MoreHow To Get Your Site Indexed By Google
One of the first steps towards getting traffic to your website is to get it indexed by the major search engines – Google, Yahoo and MSN. Being indexed means that your domain name, or your home page, appears in the? list of websites that the search engine knows about. It doesn’t mean that your site [...]
» Read MoreSearch Engine Submission
Some of the top web marketing companies in South Africa offer to submit your website to a huge number of search engines – like 2,000 or more. Does this actually work? There are actually only 3 search engines which are of any importance – Google, Yahoo and MSN. Together, these 3 get around 95% of [...]
» Read MoreKeyword selection
Unless your prospective customer already knows who you are – think Ford, Vodacom and Coca-Cola – he or she won’t be looking for your company by name. They’ll be typing words into a search engine, like ‘plumber in Johannesburg’ or ‘Rondebosch locksmith’. The search engine will return a page showing the best results it can [...]
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