Johannesburg Hardware report back
I had to go out for three hours, but in that time my previous post reached position 8 on the first page of Google. You’ll also see a link to the same post from Digg.com, listed at #2. There’s no guarantee that the post will stay on the front page, but there’s also no reason [...]
» Read MoreJohannesburg Hardware
If you’ve been wondering about the value of having a blog for your business, you should find this interesting. There are 170 Google searches a month for the search term ‘johannesburg hardware’. In other words, around 6 people are typing the search phrase ‘johannesburg hardware’ into Google every day. Not one hardware store’s website appears [...]
» Read MoreHow To Use Social Media For Marketing
Perry Belcher explains how to use social media to market your business.
» Read MoreThe price is the story
Seeing CNN’s report on “The best turntable $64,000 can buy?” made me think of Seth Godin’s recent book, All Marketers Are Liars – The Power of Telling Authentic Stories In A Low-Trust World. Seth points out that most consumers these days are motivated by irrational wants rather than objective needs. Presenting factual information about a [...]
» Read More7 Newsletter Ideas
One way to stay in touch with your customers (and prospects) is by sending them a regular newsletter. If it’s good, they’ll look forward to it every month (or week!). This is an easy and inexpensive way to stay ‘top of mind’ with your subscribers. Here are some ideas for content to publish: Informative, educational [...]
» Read MoreWhat Kinds of Autoresponder Are There?
There are basically three kinds of sequential autoresponder you can use for email marketing: 1. Desktop software. This is software that runs on your computer, such as Mailloop. The big advantage of this kind of autoresponder is that it gives you complete control over how it’s used. The disadvantage is that any mail you send [...]
» Read MoreWhat is an Autoresponder?
An autoresponder is a software tool which automatically sends email messages. Most email clients, like Outlook and GMail, have an ‘out of office’ or ‘vacation’ autoresponder built in. This kind of autoresponder sends out a simple message, along the lines of ‘Sorry, Mike isn’t in the office today. You can reach him on his cell [...]
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