Sales Leads – Where To Get Them and How To Treat Them
Qualified sales leads are the life blood of many businesses. It's the marketing department's job to keep the sales funnel topped up with qualified prospects, nurturing them until they're ready to buy. At this point they are handed over to the sales team. Where does one find qualified sales leads? All the traditional outbound marketing [...]
» Read MoreJohannesburg Hardware Revisited
In January 2009 I posted about the value of blogging for businesses using the keyword phrase "johannesburg hardware" as an example. I posted a follow-up a few hours later, at which point my first post had reached position 8 on Google for "johannesburg hardware." I didn't think to add a screen shot! Two and a [...]
» Read MoreLead Generation – How To Get More Targeted Leads For Your Business
Lead generation is the process of finding people, usually online, who are interested in your product or service and getting them to take some kind of action. This usually involves entering their contact details on a form, in exchange for an incentive of some kind. Finding people There are a vast number of different ways [...]
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