Johannesburg Hardware

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If you’ve been wondering about the value of having a blog for your business, you should find this interesting.

There are 170 Google searches a month for the search term ‘johannesburg hardware’. In other words, around 6 people are typing the search phrase ‘johannesburg hardware’ into Google every day.

Not one hardware store’s website appears on the first page of Google’s results.

There are listings for a number of directories,forums and classified ad sites – gumtree.co.za, yellowpages.co.za – but not a single hardware store’s site has made it to the front page for that search term.

There are a couple of computer hardware sites, but that’s all.

If I were the owner of a hardware store in Johannesburg, I’d be all over this.

Other terms people might be searching for might include

hardware stores johannesburg 28
linden hardware 210
morningside hardware 91

Now…getting back to the value of having a blog. Google likes blogs. Once a blog is indexed, it is generally spidered by Google on a regular basis.

As a little experiment, I’m going to see how long it takes to get this blog post to the first page of the Google results for the term ‘johannesburg hardware’. There are 275,000 competing pages, which is not too scary – those pages all have the keywords ‘johannesburg’ and ‘hardware’ somewhere in the page.

I’ll report back on this later….

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