Seeing CNN’s report on “The best turntable $64,000 can buy?” made me think of Seth Godin’s recent book, All Marketers Are Liars – The Power of Telling Authentic Stories In A Low-Trust World.
Seth points out that most consumers these days are motivated by irrational wants rather than objective needs. Presenting factual…
The price is the story
Seeing CNN’s report on “The best turntable $64,000 can buy?” made me think of Seth Godin’s recent book, All Marketers Are Liars – The Power of Telling Authentic Stories In A Low-Trust World.
Seth points out that most consumers these days are motivated by irrational wants rather than objective needs. Presenting factual…