One way to stay in touch with your customers (and prospects) is by sending them a regular newsletter. If it’s good, they’ll look forward to it every month (or week!). This is an easy and inexpensive way to stay ‘top of mind’ with your subscribers. Here are some ideas for content to publish: Informative, educational [...]
Tag Archives: autoresponder
What Kinds of Autoresponder Are There?
There are basically three kinds of sequential autoresponder you can use for email marketing: 1. Desktop software. This is software that runs on your computer, such as Mailloop. The big advantage of this kind of autoresponder is that it gives you complete control over how it’s used. The disadvantage is that any mail you send [...]
What is an Autoresponder?
An autoresponder is a software tool which automatically sends email messages. Most email clients, like Outlook and GMail, have an ‘out of office’ or ‘vacation’ autoresponder built in. This kind of autoresponder sends out a simple message, along the lines of ‘Sorry, Mike isn’t in the office today. You can reach him on his cell [...]
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