The search engines use programs called “spiders” to discover new pages on the Internet. The spiders simply scan every page they know about, and find links to new pages. As they find them, new pages are added to the search engine’s database, or “index”.
It stands to reason, then, that in order to appear…
One of the first steps towards getting traffic to your website is to get it indexed by the major search engines – Google, Yahoo and MSN. Being indexed means that your domain name, or your home page, appears in the list of websites that the search engine knows about. It doesn’t mean that your…
Unless your prospective customer already knows who you are – think Ford, Vodacom and Coca-Cola – he or she won’t be looking for your company by name. They’ll be typing words into a search engine, like ‘plumber in Johannesburg’ or ‘Rondebosch locksmith’. The search engine will return a page showing the best results it…
Top Search Engine Optimization Tips
Here are 4 of the top search engine optimization techniques used by SEO experts to get their clients’ websites onto the first pages of the search engine results. The tips I discuss in this post are on-page techniques – in other words, they are under your control.
If your keyword phrase doesn’t appear on…