Posts by Derrick Markotter

How To Get More New Customers

Before we plunge into ways to get new customers, it’s a good idea to think about three very important concepts – your Unique Selling Proposition (USP), Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV, CLTV or LTV). Unique Selling Proposition Your Unique Selling Proposition is what differentiates you from your competition, by pointing out…

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How You Can Turn Facebook Fans Into Business Leads

Social media platforms like Facebook are a terrific way to build a crowd of followers – but people who become fans of your page are Facebook’s users, not yours. How do you convert Facebook fans into real prospects and customers for your business? The first thing you’ll need to consider is how you’re going to…

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Inbound Marketing – How Does It Work?

How Does Inbound Marketing Work?

Inbound Marketing is probably the best way to market in the social media age. It uses existing technologies – blogging, video marketing, email – to deliver dynamic content to potential customers who have raise their hand to show their interest in your market, product or service. Combined with Marketing Automation, Inbound Marketing is incredibly powerful.…

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Woza Online Closing Down

Woza Online Service Closed Down

Woza Online is the latest in a long list of services to end up in the Google Graveyard. Google has started advising users of their free Woza Online program that “Business Sitebuilder websites within the South African Business Woza Online Program will no longer be accessible from February 28 2015” FAQ: Google My Business Replacing…

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Lead Generation On Autopilot

Lead Generation On Autopilot

For most B2B businesses, and some B2C businesses, lead generation is an important element in the overall marketing plan. Whether you use telesales, offline advertising, email, direct mail or online marketing, or a combination of these, getting connected with prospects who are interested in your product or service is the first step in the sales…

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Why You Need A LinkedIn Company Page

LinkedIn introduced company pages in 2011. According to the LinkedIn Blog, there were 3 million company pages in June 2013 – a tiny fraction of the 259 million LinkedIn users. LinkedIn company pages help to boost your company’s credibility. You can build your brand, build a community of followers, get recommendations, post status updates and…

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