Introduction Website maintenance is something many business owners don’t think about until it’s too late. Most businesses assume that once a website is built, that’s all they need to do – but this couldn’t be further from the truth. The truth is, website care and maintenance are vital if you want to keep your site …
Search Engine Optimization (SEO) is the process of optimizing your website so that the search engines can find it easily, and so that it appears as high as possible in the search engine result pages. The search engines are quite secretive about how their automated systems decide on the order in which websites will be …
Website cost – the cost of creating and maintaining a website – is an important question for South African small business owners. To a large extent, it’s like asking, “How long is a piece of string?” The answer is, of course, “It depends.” There are a number of factors that influence the cost of a …
Fiverr Business is a new service released by the popular freelance marketplace Fiverr. It is intended to help larger companies to manage projects with freelance talent. With the COVID-19 pandemic, many companies are turning to freelancers to augment their teams. “For the past 10 years, Fiverr has been a leading advocate for the power and …
The Internet is a bit of a jungle, really. Anyone can write stuff about your business and post it on Facebook or Twitter, or on any of thousands of other free websites. They can leave online reviews – good or bad – on sites like HelloPeter.com or Yowzit.com, or on your Google My Business listing. …
You need traffic to your website and it’s no secret that content marketing and optimising your website for search traffic is a fantastic way to go. “Search is the number one source of external traffic for content sites, handily beating social media by more than 300%” [source] In this article, you’ll learn: Why search optimising …
The ranking of business listings in the Google My Business and Google Maps results is partly determined by the number and quality of citations and reviews for the business. Citations are rather like backlinks, but include the business’ Name, Address and Phone number – the so-called ‘NAP’ information. Any business directory which includes these three …
How profitable is your website? How many leads does it generate every month? Do you follow up with your website visitors? The IdealMedia Online Profitability Checklist was developed to help you find areas where you can improve your website’s profitability. You can download the checklist – for free – by clicking on the link below. …
Most business owners know that it’s important to have anti-virus software installed on their computer, especially if the computer is connected to the Internet. But their business website is also stored on a computer connected to the Internet. Most people assume that their web hosting company will keep their site safe, but this is only …
Most business owners are aware that they should be building a mailing list of customers, so that they can use email marketing to quickly and inexpensively let their customers know about new products, special offers, events and news about the business. At the same time, business owners are probably aware that they should be capturing …