Three Steps To Better Online Visibility For Your Business

Three Steps To Better Online Visibility For Your Business

These days, online visibility is important for every business. How big is the online footprint of your business? Do you show up in all the places your customers – or prospective customers – hang out? The Internet has played a large part in ‘leveling the playing field’ for small and medium businesses. It’s possible for …

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How To Get More New Customers

Before we plunge into ways to get new customers, it’s a good idea to think about three very important concepts – your Unique Selling Proposition (USP), Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV, CLTV or LTV). Unique Selling Proposition Your Unique Selling Proposition is what differentiates you from your competition, by pointing out …

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How You Can Turn Facebook Fans Into Business Leads

How To Turn Facebook Fans Into Leads

Social media platforms like Facebook are a terrific way to build a crowd of followers – but people who become fans of your page are Facebook’s users, not yours. How do you convert Facebook fans into real prospects and customers for your business? The first thing you’ll need to consider is how you’re going to …

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Get More Customers or Clients in 2022

An enormous problem small and medium businesses face is working out whether the cost of advertising is warranted, related to the number of sales the advertising produces.

For example, company “ABC” spends money on 3 ads:

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Lead Generation On Autopilot

Lead Generation On Autopilot

For most B2B businesses, and some B2C businesses, lead generation is an important element in the overall marketing plan. Whether you use telesales, offline advertising, email, direct mail or online marketing, or a combination of these, getting connected with prospects who are interested in your product or service is the first step in the sales …

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Why You Need A LinkedIn Company Page

LinkedIn introduced company pages in 2011. According to the LinkedIn Blog, there were 3 million company pages in June 2013 – a tiny fraction of the 259 million LinkedIn users. LinkedIn company pages help to boost your company’s credibility. You can build your brand, build a community of followers, get recommendations, post status updates and …

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How To Use Online Reviews To Boost Your Bottom Line

Online reviews are a bit like electricity – they can be useful and beneficial to your business, or they can be dangerous and unpredictable. Either way, they are a powerful force, and with the rapid spread of smart phones, anyone can be a reviewer. In fact, someone who’s never been a customer can be a …

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Business Profit Leaks – #7: Not Having a “Mobile-Friendly” Website

This entry is part 8 of 9 in the series Business Profit Leaks

Doing business in today’s market, where wireless subscriptions are on the rise (254% in the past decade), requires actively adjusting your marketing efforts where they matter most. With the tally of active mobile devices out-numbering the people using them, businesses that don’t offer mobile-friendly websites are losing customers to those that do cater to their …

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Business Profit Leaks – #6: Not Having A Blog

This entry is part 7 of 9 in the series Business Profit Leaks

Blog is short for “web log”. Just as a ship’s captain keeps a log of the daily activities and events aboard their vessel, a blog can keep your customers, employees and others up-to-date with your business activities. A blog gives you the opportunity to draft fresh, unique content and make the most of search engine …

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