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Choosing The Right Category For Your Facebook Page

When you create a Facebook Page, Facebook asks you to choose a category. The page category shows up in Facebook’s search results, so it’s important to get it right. Many people have had a nasty surprise when they discover that Facebook doesn’t (currently) allow you to change the category once the page has been created. …

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Search Engine Optimization Tips: Getting Indexed

The search engines use programs called “spiders” to discover new pages on the Internet. The spiders simply scan every page they know about, and find links to new pages. As they find them, new pages are added to the search engine’s database, or “index”. It stands to reason, then, that in order to appear in …

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Search Engine Optimization Services

Search Engine Optimization Buzzwords

How many SEO consultants does it take to change a light bulb? Two. One to change the light bulb and another to explain that there are over 200 factors that go into determining the state of the light bulb and it could take 3 to 6 months to know for sure that the light bulb …

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How To Rank In Google

Getting your website to rank in Google is not as difficult as you may have been told. There are thousands of articles about search engine optimization on the Internet, 99.9% of which are complete rubbish. The first step in the process is ensuring that your site is indexed – that is, included in Google’s index …

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Using Google Maps for Your Business

Google Maps have developed to the point where they could be quite useful for your business. Here’s a map I put together as an example. This map shows the locations of most of the Outdoor Warehouse stores in Johannesburg: View Larger Map It took me about 10 minutes. Click on any of the markers and …

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Stop Wasting Time

Anyone who’s read The 4-Hour Workweek by Tim Ferriss will know that one of the keys to recovering some of your precious time is outsourcing. Tim gives examples of how he and other people have outsourced all kinds of tasks to Virtual Assistants in India or the Phillipines. Getting visitors to your website is an …

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7 Newsletter Ideas

One way to stay in touch with your customers (and prospects) is by sending them a regular newsletter. If it’s good, they’ll look forward to it every month (or week!). This is an easy and inexpensive way to stay ‘top of mind’ with your subscribers. Here are some ideas for content to publish: Informative, educational …

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What is an Autoresponder?

An autoresponder is a software tool which automatically sends email messages. Most email clients, like Outlook and GMail, have an ‘out of office’ or ‘vacation’ autoresponder built in. This kind of autoresponder sends out a simple message, along the lines of ‘Sorry, Mike isn’t in the office today. You can reach him on his cell …

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Google Spells It Out For Webmasters

Google recently released their Search Engine Optimization Starter Guide, which I recommend you download and read if you have any interest in getting your website to rank well in the search engines. There’s nothing really new in the guide – many of the topics are already ‘best practice’ for web page optimization – but it’s …

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