Business Profit Leaks – #6: Not Having A Blog

Blog is short for “web log”. Just as a ship’s captain keeps a log of the daily activities and events aboard their vessel, a blog can keep your customers, employees and others up-to-date with your business activities.

A blog gives you the opportunity to draft fresh, unique content and make the most of search engine optimization. Daily or weekly posts need not be lengthy, but they should be bright, positive and informative. Sprinkle your posts with keywords that will draw people to your entries.

Blogging keeps you in touch with customers and prospects. Anyone coming onto your website can go to your blog and read the latest news about your business. What the “latest” includes is up to you, but it can include special sales, bargains offered to those who read your blog, meetings, up-coming events or information about your products or services that your readers will find valuable.

Blogging allows you to build credibility and your reputation by getting the word out about your business. People who would not have otherwise known that you helped to endow a scholarship or that your establishment will host a community event will be able to watch special activities unfold through your blog posts.

Just as your website should be tied to your social media profiles, your blog should be as well. Be sure that people can clearly see how to connect with you on Facebook, Twitter, and other social networks right on your blog.

Customer loyalty is almost automatic when you use a blog to keep your customers and prospects up to date about you and your industry.
Not blogging is a profit leak that is easily fixed. A blog is simple and inexpensive to set up. Not only that, but blogs are designed to be easy for non-technical people to update and manage. If you can write an email, you can update a blog.

However, if you don’t have the time or expertise to set up a blog, there are skilled professional online marketers available to help you get set up in no time.