Email Marketing

7 Newsletter Ideas

One way to stay in touch with your customers (and prospects) is by sending them a regular newsletter. If it’s good, they’ll look forward to it every month (or week!). This is an easy and inexpensive way to stay ‘top of mind’ with your subscribers. Here are some ideas for content to publish: Informative, educational…

Read More

What Kinds of Autoresponder Are There?

There are basically three kinds of sequential autoresponder you can use for email marketing: 1. Desktop software. This is software that runs on your computer, such as Mailloop. The big advantage of this kind of autoresponder is that it gives you complete control over how it’s used. The disadvantage is that any mail you send…

Read More

What is an Autoresponder?

An autoresponder is a software tool which automatically sends email messages. Most email clients, like Outlook and GMail, have an ‘out of office’ or ‘vacation’ autoresponder built in. This kind of autoresponder sends out a simple message, along the lines of ‘Sorry, Mike isn’t in the office today. You can reach him on his cell…

Read More

How to Increase Your Profits Without Spending More Money On Advertising

Do you have a way to consistently communicate with your prospects and customers? Creating an email newsletter or ezine is an extremely cost-effective way to remind people about your company and your products. The US Direct Marketing Association estimates that permission-based email marketing provides a return on investment (ROI) of over 4500%. In other words,…

Read More