General

How To Get More New Customers

Before we plunge into ways to get new customers, it’s a good idea to think about three very important concepts – your Unique Selling Proposition (USP), Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV, CLTV or LTV). Unique Selling Proposition Your Unique Selling Proposition is what differentiates you from your competition, by pointing out…

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Inbound Marketing – How Does It Work?

How Does Inbound Marketing Work?

Inbound Marketing is probably the best way to market in the social media age. It uses existing technologies – blogging, video marketing, email – to deliver dynamic content to potential customers who have raise their hand to show their interest in your market, product or service. Combined with Marketing Automation, Inbound Marketing is incredibly powerful.…

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Woza Online Closing Down

Woza Online Service Closed Down

Woza Online is the latest in a long list of services to end up in the Google Graveyard. Google has started advising users of their free Woza Online program that “Business Sitebuilder websites within the South African Business Woza Online Program will no longer be accessible from February 28 2015” FAQ: Google My Business Replacing…

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Lead Generation On Autopilot

Lead Generation On Autopilot

For most B2B businesses, and some B2C businesses, lead generation is an important element in the overall marketing plan. Whether you use telesales, offline advertising, email, direct mail or online marketing, or a combination of these, getting connected with prospects who are interested in your product or service is the first step in the sales…

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Business Profit Leaks – #3: Not Staying On Top of What People Say About You Online

This entry is part 4 of 9 in the series Business Profit Leaks

  Not Staying On Top of What People Say About You Online We’ve already established the importance of getting online reviews from your satisfied customers. Now, let’s talk about those “unhappy” customers a little bit. If someone is unhappy with your product or service, they won’t hesitate to go online to let the world know.…

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My Apologies If I Ruined Your Day

My apologies to everyone who received a bunch of blog notifications from me earlier today. My blog notification service, which sends a short notification email every time a new blog post is made, is automated by means of AWeber’s Blog Broadcast feature. AWeber monitors the RSS feed from my blog, and whenever it detects a…

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Johannesburg Hardware report back

I had to go out for three hours, but in that time my previous post reached position 8 on the first page of Google. You’ll also see a link to the same post from Digg.com, listed at #2. There’s no guarantee that the post will stay on the front page, but there’s also no reason…

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