Marketing

Top Business Networking Groups

Business networking groups and online forums can be an effective way to get your marketing message out to other small business owners. In South Africa, there are a number of groups which meet regularly. All of the groups have some form of online presence. They generally require you to create a user profile so that…

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The price is the story

Seeing CNN’s report on “The best turntable $64,000 can buy?” made me think of Seth Godin’s recent book, All Marketers Are Liars – The Power of Telling Authentic Stories In A Low-Trust World. Seth points out that most consumers these days are motivated by irrational wants rather than objective needs. Presenting factual information about a…

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Keyword selection

Unless your prospective customer already knows who you are – think Ford, Vodacom and Coca-Cola – he or she won’t be looking for your company by name. They’ll be typing words into a search engine, like ‘plumber in Johannesburg’ or ‘Rondebosch locksmith’. The search engine will return a page showing the best results it can…

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