Search Engine Optimization for Small Business Owners

Search Engine Optimization (SEO) is the process of optimizing your website so that the search engines can find it easily, and so that it appears as high as possible in the search engine result pages. The search engines are quite secretive about how their automated systems decide on the order in which websites will be …

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How Much Does A Website Cost In 2022?

How much does a website cost?

Website cost – the cost of creating and maintaining a website – is an important question for South African small business owners. To a large extent, it’s like asking, “How long is a piece of string?” The answer is, of course, “It depends.” There are a number of factors that influence the cost of a …

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How To Get More New Customers

Before we plunge into ways to get new customers, it’s a good idea to think about three very important concepts – your Unique Selling Proposition (USP), Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV, CLTV or LTV). Unique Selling Proposition Your Unique Selling Proposition is what differentiates you from your competition, by pointing out …

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Lead Generation On Autopilot

Lead Generation On Autopilot

For most B2B businesses, and some B2C businesses, lead generation is an important element in the overall marketing plan. Whether you use telesales, offline advertising, email, direct mail or online marketing, or a combination of these, getting connected with prospects who are interested in your product or service is the first step in the sales …

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Business Profit Leaks – #5: Not Using Online Videos

This entry is part 6 of 9 in the series Business Profit Leaks

Once you have made contact with your potential customers – either in your store, on your website, or through email, you want to keep them interested. Using videos to convert visitors into buyers is an engaging way to catch and maintain their interest in your product or service. Ben Franklin noted that a picture is …

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