Google recently released their Search Engine Optimization Starter Guide, which I recommend you download and read if you have any interest in getting your website to rank well in the search engines.
There’s nothing really new in the guide – many of the topics are already ‘best practice’ for web page optimization – but it’s important that Google has put its stamp of approval on these techniques.
The guide is brief at 22 pages, well laid out, and spells out specific “good practices” for each method.
There’s no index, so here’s a list of the methods they discuss:
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Use heading tags appropriately
- Optimize your use of images
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Promote your website in the right ways
- Make use of free webmaster tools
- Take advantage of web analytics services
“Promote your website in the right ways” mentions using a blog on your website to let visitors know when you’ve added something new. If you’re a business owner, and your website doesn’t have a (regularly updated) blog, you need to add one quick-sticks. Blogs are one of the best ways to get visitors to your site.