These days, online visibility is important for every business. How big is the online footprint of your business? Do you show up in all the places your customers – or prospective customers – hang out? The Internet has played a large part in ‘leveling the playing field’ for small and medium businesses. It’s possible for …
Business networking groups and online forums can be an effective way to get your marketing message out to other small business owners. In South Africa, there are a number of groups which meet regularly. All of the groups have some form of online presence. They generally require you to create a user profile so that …
Unless your prospective customer already knows who you are – think Ford, Vodacom and Coca-Cola – he or she won’t be looking for your company by name. They’ll be typing words into a search engine, like ‘plumber in Johannesburg’ or ‘Rondebosch locksmith’. The search engine will return a page showing the best results it can …