Many businesses steer away from social media in the workplace; but they are missing out on a golden opportunity to spread the word about their product and their business. Social media can connect your goods and services with the people who need them most. Facebook Pages (also called Fan Pages or Business Pages), for example, …
Doing business in today’s market, where wireless subscriptions are on the rise (254% in the past decade), requires actively adjusting your marketing efforts where they matter most. With the tally of active mobile devices out-numbering the people using them, businesses that don’t offer mobile-friendly websites are losing customers to those that do cater to their …
Blog is short for “web log”. Just as a ship’s captain keeps a log of the daily activities and events aboard their vessel, a blog can keep your customers, employees and others up-to-date with your business activities. A blog gives you the opportunity to draft fresh, unique content and make the most of search engine …
Google offers a place to list your business where local consumers can easily find you; it’s called Google+ Local. In order to utilize this tool, you must first add this feature or claim it as part of your Google account. This is free advertising, yours for a few minutes of your time. Once you have …
Not Building and Managing Online Reviews What are your customers saying about your business online? A recent online study found that 62% of respondents read reviews online before buying a product or using a service. The numbers speak for themselves. Up-to-date information and positive reviews are extremely important for the success …
Not Making the Most of Your Contact List In today’s market, many business owners are scrambling for sales to keep their doors open. Building a list of people who buy from you, who access your website, or who call you for information is a good way to do that. Building a list …
In today’s economy, business owners need to be smarter than ever when it comes to generating new customers, holding onto existing customers, maintaining cash flow and more importantly, generating profits. Many local businesses are struggling to keep their doors open today, even if their business is booming. So why is the average local …