Project Application

Tell us about your project so in our next conversation we can go deeper.
If you’d like to have a quick chat first, you can send a message.


This is your opportunity to tell us about your project and the goals it should achieve.
The more information you give here, the better the solution we will be able to provide and the more accurately we can define the investment required.
Ignore any questions that are not relevant.
We will email you a copy of your answers for your records.

This worksheet is divided into five sections:

  1. Business snapshot
  2. Business needs & goals
  3. Target audience/customer
  4. Design concept
  5. Success criteria and final questions

    Business Snapshot

    Your name*

    Contact number*


    What's the name of your business?*

    What does your company do? What are the products and services you offer?

    Who are the decision makers for this project?

    What budget have you allocated for this project? Be honest and we'll tell you what we can and can't do.

    What Are We Doing?

    Give us your main reasons for needing this project.

    It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

    With this in mind, what are the top 5 business needs for your project?

    EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.

    Goal #1

    Goal #2

    Goal #3

    Do you want to generate more leads for your business?

    Do you want to close more sales for your business?

    Do you want your website to pay for itself and generate a return?

    Is there anything about your current site that serves the business well and if so, why?

    Who Are We Doing This For?

    Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

    What are the top 5 reasons your ideal customer will visit your website?
    EG: research product information, get contact details, ask questions about services, pricing

    Design Concept

    How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

    Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂

    Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

    Are the any other websites in particular that you like the design of? Why?

    If we were to be celebrating a successful digital marketing strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

    Anything else you want to get off your chest?