Business Profit Leaks – #5: Not Using Online Videos

This entry is part 6 of 9 in the series Business Profit Leaks

Once you have made contact with your potential customers – either in your store, on your website, or through email, you want to keep them interested. Using videos to convert visitors into buyers is an engaging way to catch and maintain their interest in your product or service. Ben Franklin noted that a picture is …

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Business Profit Leaks – #6: Not Having A Blog

This entry is part 7 of 9 in the series Business Profit Leaks

Blog is short for “web log”. Just as a ship’s captain keeps a log of the daily activities and events aboard their vessel, a blog can keep your customers, employees and others up-to-date with your business activities. A blog gives you the opportunity to draft fresh, unique content and make the most of search engine …

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Business Profit Leaks – #7: Not Having a “Mobile-Friendly” Website

This entry is part 8 of 9 in the series Business Profit Leaks

Doing business in today’s market, where wireless subscriptions are on the rise (254% in the past decade), requires actively adjusting your marketing efforts where they matter most. With the tally of active mobile devices out-numbering the people using them, businesses that don’t offer mobile-friendly websites are losing customers to those that do cater to their …

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