What’s the first thing you see when you go to Amazon.com? Is it… a splash page? (You know what a splash page is. It’s a web page that appears before you get to the real home page of a website. It’s usually accompanied by a link like: “Click here to skip the intro”.)
Some splash pages are static – maybe with a logo and a picture and a link that says ‘Click here to enter’. Some splash pages make you wait for a Flash movie to load, and then make you sit through the movie itself.
There’s a very good reason why you won’t see many splash pages in the top 500 websites. The reason is simple. They annoy people. They don’t do anything useful. Most people will click on the link within a few seconds, to avoid waiting for the splash page to load. Or, of course, they’ll just leave. Sorry, that’s 3 reasons.
What it really comes down to is simplifying the user’s life. Get them straight to your meaty content as quickly as possible. People are less patient than they used to be. If it takes more than 15 seconds or so for your page to load, there is a good chance that they’ll click away.
So why on earth do people still use them?
If you don’t want to take my word for it, read what Marketing Sherpa has to say about Flash intro pages.